My Vegas Magazine | Top 100 Men of Success in Las Vegas in 2022

San Diego’s luxury real estate market is undergoing a transformation, driven by the increasing demand for eco-conscious, high-end living. Today’s affluent buyers are looking for more than just breathtaking views and modern amenities—they want sustainable, energy-efficient, and wellness-focused homes that align with their values and lifestyles.

When it comes to pricing real estate, many assume the process is the same whether it’s a modest home or a multi-million-dollar estate. However, pricing a luxury property requires a far more strategic approach—one that goes beyond simple comps and square footage. Here’s why.